Info for Financial Advisors
There is an old African proverb that goes like this:
Every morning in Africa, a Gazelle wakes up. It knows it must run faster than the fastest
Lion or it will be eaten. Every morning a Lion wakes up in Africa and it knows it must
outrun the slowest Gazelle or it will starve. It doesn't matter whether you are the Lion or
the Gazelle, when the sun comes up you better start running.

This story illustrates that as hunters (we are hunting for new business) we better know
where clients are, and how we can help them. It is also important to know that we are
being hunted by our competition and if we don't implement some new strategies
someone else will. Unless we are willing to recognize the changing landscape of the
financial services industry we will not survive as financial advisors.

Felt Financial Group 2006 All Rights Reserved
What can Mortgage Planning do for you?

Develop your Competitive Advantage
Learn about Non-Traditional Mortgage Products
Help your clients spot and get away from Predatory Lenders
Grow your Assets Under Management Portfolio
Earn CE Credits, up to 10 credits possible
Are you a Comprehensive Financial Planner? The definition of the financial plan should
be broadened to not only include stocks, bonds, mutual funds, insurance and estate
planning but also mortgage planning.

WHY?

The mortgage affects the cash flow, which directly affects the clients ability to make
other investments. The interest rate deductions affect the tax planning. The home equity
affects the liquidity and estate planning. Without a clearly defined strategy our clients
cannot achieve their long term vision for the future. This is what Mortgage Planning can
do for your clients.

There are 2 Important Truths to remember;
  1. Everything Carries Risk
  2. Everything is 100% Financed (Interest is both paid and received)

NASD Compliance requires that Home Equity meet two tests;
  1. Suitability - the strategy must be suitable for the clients' risk tolerance, liquidity,
    cash flow, and net worth situation.
  2. Prudent - the strategy should not contain the risk that the client will lose their
    home of the investment doesn't meet projected returns or loses value.

Want to learn more? Contact us to schedule an informational seminar in your office
or ours! (856) 359-6366. Plus, if you are a CFP, you can earn CE credits with our
courses.